Later on, the same watch was sold for more than a million dollars, becoming the most expensive astronaut-owned artifact ever sold at auction. However, astronaut David Scott decided to take his personal Bulova Chronograph with him as a backup for the Apollo 15 mission in 1971.Īfter the Omega’s crystal had popped off during his second excursion, he used his Bulova during the third. The magnificence of Accutron paved the way for Bulova’s involvement in America’s space programs when it competed with Omega Speedmaster in becoming the first watch to “set foot on the Moon.” It also had a humming sound instead of ticking and a perfect sweeping second’s hand movement. However, Bulova Accutron offered a whole lot more than Hamilton Electric did.Īn essential advantage was that it was much more accurate (if not to say, the most accurate) due to the higher frequency resulted from the tuning fork. The tuning fork was powered by an electronic oscillator circuit, becoming the second electronic watch after the Hamilton Electric. In 1960, the brand introduced an exceptional Accutron watch that used a 360 Hz tuning fork instead of a balance wheel as the timekeeping element. In 1926, the announcement “At the tone, it’s 8 o’clock, Bulova Watch Time” was heard by millions of Americans.īulova continued its quest in an ever-changing and dynamic landscape the world offered by airing the world’s first legal television advertisement on July 1, 1941, before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies.Īlthough lasting 10 seconds and reaching only about a couple of thousand people (apparently, not many TVs were around at the time), Bulova had pushed the boundaries of innovational approaches to product marketing yet again. Radio & TV CommercialsĪnother success factor for Bulova was an innovational marketing approach.Īs the watches had already gained admiration for the reliability and appealing looks, it was about a time to take it to broad masses through the first-ever watch commercial on the radio. A lot of the progress can be accredited to the opening of a manufacturing plant in Biel, Switzerland that saw the mass production of watches, an unusual approach in the mid-1910s. The brand succeeded in its quest when quality, accurate, and visually stylish timepieces started to fill the market. He opened a small store in downtown New York City with a quest “to craft supreme quality timepieces for an ever-changing and dynamic landscape.” Bulova Company by Bohemian (Czech) immigrant Joseph Bulova.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |